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Isayev, Sergei

   

Ph.D., Economics. Associate Professor

 

Professional experience:
2002 - to date: Head of Advertising at Norilsky Nickel mining company, 
1998 - 2002: Rosbank, head of the Advertising Dept.
1990 - to date: Participation in a variety of programmes and seminars organised by the World Bank. the European Bank for Reconstruction and Development, Henley College, UK, Bank College, Austria, University of Miami, USA, etc.
1978 - 1992: Assistant professor at Moscow State Institute of International Relations under the USSR Ministry of Foreign Affairs 


Publications:
Social Advertising: Theory and Practice (a monograph)
Publications on financial and corporate advertising and creativity in print advertising
Reviews in the specialist press 


Lecturing courses and trainings:
The Basics of Corporate Advertising Management 
The PR Basics
The Russian Advertising Market
Participates regularly in international and domestic conferences and seminars on external corporate communications

Russian

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